But a new report from 9 to 5 Mac highlights something that could be a little controversial for Apple's next smartphone: a camera that can map your face.
Apple may be considering a camera designed for authentication and augmented reality for its next high-end iPhone, according to a research note from Apple analyst Ming Chi Kuo of KGI Securities.
With a better sense of depth, this type of camera can tell how far away something is from the lens. It could even generate something like a 3D selfie, 9 to 5 Mac reported.
Apple declined to comment on the rumours.