Muhammad Ali funeral

Muhammad Ali funeral: Rousing farewell at Louisville memorial

The ex-heavyweight champion and rights activist died last Friday aged 74.

The service, attended by dignitaries and by several thousand people who acquired free tickets, was held at the KFC Yum! Centre.

Muhammad Ali planned details of funeral himself

"This began with 'The Champ' a decade ago," spokesman Bob Gunnell told reporters at a news conference. "As he convened the meeting, he said, 'This is what I would like to see, this is the type of program that I would like to see, that is inclusive of everyone, where we give as many people an opportunity that want to pay their respects to me.' "

Ali also said it was important that the memorials be conducted in the Muslim tradition, Gunnell said.

Ali's coffin to be carried by Hollywood star Will Smith, boxing legend Lennox Lewis

Organisers say Ali helped plan his own funeral as a "last statement" to the world.

The charismatic Ali, a dazzling fighter and outspoken civil rights activist who became one of the 20th century's towering figures, died on Saturday (AEST) at age 74 after health problems complicated by a long battle with Parkinson's disease.