The campaign features stories from former All Black hooker Keven Mealamu, All Black assistant coach Wayne Smith, Black Ferns Sevens star Ruby Tui, former Chiefs and Junior All Blacks prop James McGougan, the Sunwolves' Liaki Moli and former international referee Chris Pollock, among others.
The website, www.headfirst.co.nz, offers players, parents, coaches, referees, volunteers and supporters a resource to get information about mental fitness, mental health and wellbeing.
