Live video

Instagram rolls out live video and disappearing photos in the UK

The photo-sharing service first announced it was introducing the feature in November but only in America.

Facebook, which owns Instagram, launched live video last April while Twitter rolled out in-app broadcasting in December.

Instagram launches live 'disappearing' video and changes direct messaging

Following in the footsteps of Facebook, which owns Instagram, YouTube and Twitter's live-streaming app Periscope, Instagram has released a new feature that allows its users to broadcast live at any time.

Anyone watching can comment and react by posting emoji that pop up on the live video screen.

If it sounds familiar, it is.

But there's one major difference.

As soon as you finish your broadcast, it will disappear forever.