20th Century Fox

'Logan': Another R-rated superhero hit for Fox

"Logan," 20th Century Fox's latest X-Men film, made an estimated $237.8 million at the worldwide box office this weekend. Roughly $85 million of that total came from the North American box office. The movie stars Hugh Jackman as the grizzled and clawed superhero Wolverine.

The North American opening weekend total exceeded industry expectations that it would bring in about $70 million. The haul is even more impressive since the ultra violent film is rated R, rather than the more inclusive PG-13.

Fox apologizes for 'X-Men 'Apocalypse' ad

The grim image was plastered on roadside billboards, posters and is featured in the movie's trailer.

Social media has been smoldering over the ads showing such violence to a woman.

The film studio responded to the backlash by saying that they were removing the image from promotional materials.