Perfume

Paying to smell like bodily fluids

Smell, like perhaps no other sense, manages to unlock our subconscious, excavating long-suppressed memories and invoking places and times to which we thought we could never return. It is both the most evocative, and the most elusive of senses.

However, for all its transformative power, the art of perfumery is rarely given dedicated exhibitions or shows. Perfume seems to be regarded as the gaudy younger sibling of fashion -- something for department stores rather than art galleries.