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Data provided by Women on the Web, which offers abortion pills online, showed 5,650 women from both countries accessed the service from 2010 to 2015.

Most already have at least one child and a majority said taking the pills had been the right choice for them.

Laws in both countries ban or restrict access to abortion.

Abortion is legal in both countries if the mother's life it at risk. In Northern Ireland, it may also be permitted to preserve her physical or mental health.

By the time YouTurn CEO Mark Babbitt saw the tweet three hours later, still nobody had responded. Dismayed, Babbitt fired off an email to his staff that began: “How could we let this happen?”

Fortunately, it wasn’t anything major, just a technical question about the website for YouTurn, which helps students find internships. But it was at that point that Babbitt realised he needed to figure out a balance — for himself and his employees. Could he really chastise his staff for not being available every minute, night and day?