This was the message of CTA Director Michael Hailu at the recently held Brussels Briefing on “Agribusiness development in SIDS: the potential of tourism-related markets”. The Briefing delivered a strong impetus for the strengthening of linkages between local agri-food and tourism sectors, in order to support sustainable economic development and employment, and reduce the dependence on cheap imported foods which has led to dangerous rates of non-communicable diseases in many SIDS.