Victoria Beckham

Harper Beckham is now a trademark

The fashion designer has registered "Harper Beckham" with intellectual property authorities in Britain and Europe.

It'll allow her to bring out branded products including toys and clothing, and also protects Harper's name in the entertainment industry.

The names of Victoria and David Beckham's three other children have also been registered.

The application, filed on 22 December, says Victoria is the holder of the rights as parent and guardian.

David Beckham rubbishes 'brand Beckham' claims

The former professional footballer was appearing on BBC Radio 4's Desert Island Discs to celebrate the show's 75th anniversary.

"People have talked about 'do we stay together because it's a brand?' Of course not," he said.

"We stay together because we love each other. We stay together because we have four amazing children."

He told presenter Kirsty Young: "We're a strong family unit. We've got strong parents, we were brought up with the right values.

Cruz Beckham is the latest Beckham star

The 11-year-old son of soccer star David Beckham and singer/designer Victoria Beckham just released his first single.

The holiday song "If Everyday Was Christmas" already has some proclaiming him the next Justin Bieber (the pair share the same manager).

The young singer announced the song's release Wednesday and said all proceeds from the sale would go to help the UK charity Global's Make Some Noise.

His superstar dad couldn't have been prouder.

Victoria Beckham's kiss with daughter sparks hot debate

That's the debate Victoria Beckham unintentionally started when she posted a photo of her and her daughter Harper giving each other a kiss.

"Kisses from mummy," she wrote for the girl's 5th birthday on Instagram, promptly setting off a string of comments that, in various ways, called the photo inappropriate.

"This is disgusting," one user wrote. Another said that her parents brought her up to believe it was "wrong" but that everyone has a different opinion.

Mel B is forcing the Spice Girls to reunite

Scary Spice confirmed that she is the driving force behind a potential comeback for the girl group in 2016 - and it will only happen if it's all five of them, Posh included.

"Nothing has been announced, nothing's official. Yes, we are in talks, because it is our 20th anniversary, and I want something to happen - it better," Mel told US talk show host Meredith Vieira.

"I'm forcing them a little bit - I've been saying it for five years. 'We are reuniting, aren't we? We are? We are? We need to!'"

Cher, Victoria Beckham and Brad Pitt among Top 9 Sitcom guest stars

Well, not a whole lot, except for the fact that all three have made scene-stealing appearances on sitcoms!

That's right, E!'s tallying up the top nine sitcom guest stars from over the years and the picks will without a doubt surprise you.

Who could forget the moment Cher and Sean Hayes tried to out-attitude one another during an episode of Will & Grace? And how ridiculously amazing was it that none other than Mrs. Beckham herself was dubbed "perfect spice" on Ugly Betty?

Mary-Kate and Ashley Olsen release designer dry shampoos

On Tuesday, the fashion moguls released a pair of dry shampoos as an extension of their Elizabeth and James Nirvana hair and body collection.