For those who want a more affordable phone, perhaps to rival Apple’s iPhone XR, there's the Galaxy S10e. It's compact yet capable and available in a rather cute canary yellow. At the other end there's the supercharged Galaxy S10+ which takes every specification - from display to camera - to performance to the next level.
As you can see from the video, we had a quick play with the three new phones (no Galaxy Fold coming to New Zealand yet). Here's what you need to know.
The notch is so last year