mobile game

Meet the guy who turns celebs into video games

Whenever a star wants to create a virtual world, they seem to turn to him.

As the CEO of game makerĀ GluĀ (GLUU), he has helped A-listers like Kim Kardashian and Britney Spears launch mobile games around their personas.

On Wednesday, celebrity chef Gordon Ramsay joined this growing list with his new game, Gordon Ramsay Dash. And later this year the company will release a new game for Taylor Swift. So how does Glu do it?