Media campaign launch

New public-private partnership launched to tackle TB, HIV and STIs

The campaign, which is being run across four countries in the Pacific (Nauru, Samoa, Tonga and Vanuatu), is kicking off this week in Samoa. It will run until the end of 2017, with the initial focus being on TB to coincide with World TB Day on 24 March.

“Public health must be creative. We know one of the best ways to reach people is through their cellphones,” said Leausa Toleafoa Dr. Take Naseri, Director General of the Ministry of Health.