Kim McBroom

Within hours, the carefully scripted carnage carried out by a disgruntled former colleague spread to millions of viewers gripped by what had transformed into a social media storm. 

The governor initially described a car chase on his weekly radio show, with police on the shooter's tail on an interstate highway.

The show began with an image of the two victims — reporter Alison Parker and cameraman Adam Ward — and the words "In Memory."

Morning anchor Kim McBroom, who was on the air Wednesday morning when the shooting happened, briefly fought through tears as she prepared for the newscast Thursday. On the air, McBroom said, "We come to you with heavy hearts. Two of our own were shot during a live shot yesterday morning." She noted the outpouring of support that followed the deaths.