Facebook

The idea is to make it easier for people to donate to charities without leaving Facebook. Nonprofits can now create project or theme-based fundraising campaigns with set donation goals. Users will be able to send money in just a few taps, provided they've already stored their card information on Facebook.

Facebook's also rolling out a shiny new "Donate" button that can be added to both pages and posts, so people can donate without even leaving their News Feed.

Facebook introduced two new features aimed at local business advertisers: an easier way to automatically add information via the Locations tool, and local insights.

The Locations update is available globally through Facebook’s ads application-programming interface, with Power Editor coming on board shortly, and local insights are rolling out to pages in the U.S. “starting today and over the coming weeks.”

That, in turn, is a tiny, insignificant dot within their vast universe of information about their billion-plus users.

The change means that many older posts will now be added to results when people search for news or information.

The move is being seen as part of Facebook's attempts to keep people on the site rather than go elsewhere to keep up to date with events.

It said options were available for people that did not want their older posts to be more widely accessible.

Bigger audience

Facebook is going "Inside Out" on the Like button, adding a range of new emotional reactions to the iconic thumbs-up icon it launched in 2009.

You won't see the new emoji right away unless you live in Ireland or Spain, the two locations the Menlo Park, California-based social network chose to begin testing them on Friday.

But Chris Cox, Facebook's chief product officer, says in a post that the company plans to use the feedback from the test run to make improvements, with the hope of launching the buttons globally "soon."

Joshua Barnett died on 17 March last year after falling into a pond while playing in the garden at his home in Beverley, East Yorkshire.

Claire Barnett was criticised by the judge for her “bad parenting” and told she posed a danger to any child for whom she had responsibility during a hearing at Hull crown court on Friday.

Barnett, 31, was looking at her phone at the time of the boy’s death, it was revealed. She attempted to save the child but he died in hospital later the same day.

YAWN. Facebook's limited array of emotional substitutes just aren't going to cut it - don't they know we're deep, sensitive beings with all manner of feelings? These are the Facebook buttons we really need to see.

1. The 'Not another bloody baby picture' Button

Google’s Senior Vice President of Ads and Commerce, Sridhar Ramaswamy, announced the new Customer Match product in a blog post on Monday. The Wall Street Journal first reported Google’s plans for the feature in April.

The tool will enable marketers to target ads to their existing customers and potentially to tailor messaging to them based on their purchase histories or other information.

The revamp makes Notes more visually appealing on the web and mobile, with a range of new formatting options and prominent cover photos and headers.

"Notes are now an even better way to write a longer post and share with anyone - whether it's a small group of friends or everyone on Facebook," said Facebook engineer Isaac Salier-Hellendag.

Facebook clearly has ambitions to challenge the likes of Medium in the blogging space, as the firm is offering a few suggestions to help you get started.

But on the first day of Advertising Week, a top industry convention in Manhattan, it was clear how much influence resides in Silicon Valley.

Facebook and Google, two digital advertising powerhouses, took the stage to introduce services meant to lure an even bigger portion of digital marketing dollars.