Digicel puts the ‘US’ in customer with global ‘Customer Day’

In yet another industry first, Wednesday 12th May saw all of Digicel’s 7,000 employees across 32 countries worldwide partnering up to serve customers directly as they worked to put the ‘US’ in Customer.

The first-ever global ‘Customer Day’ saw everyone in Digicel, everywhere across all markets, all functions and all teams dedicating an entire day to all things customer. Whether it was partnering with a Customer Care agent to take customer calls, responding to customers on web chat, going on a truck roll with the Digicel+ technical and installation team or attending to customers in-store or at meetings with corporate customers – every one of Digicel’s 3,500 non-customer facing employees partnered up with customer-facing employees to serve customers.

Commenting on the drive to put customers at the centre of everything the organisation does, Digicel Group CEO, Oliver Coughlan, said; “Truth be told, without our customers, we don’t have a business. We take that responsibility to serve them very seriously and we always want to do better and be better for them. So our Customer Day was a chance to walk in the shoes of our amazing customer-facing employees, learn from them and from our customers – and thank them.”

He continues; “This was all about putting the ‘US’ in customer and I could not be more proud and thrilled at how our 7,000 people worldwide responded to the challenge. The energy and enthusiasm from our people and our customers was sky high and it was such a success that we will be making it a regular thing.”

“Customer Day is all about the customers because without them Digicel would not be here. Our Back office staff will pair up with our Front liners and we will learn and also assist them with customers. We know there will be a lot of insights that we will be taking back with us and hope to address these issues our customers are facing by coming up with solutions to deliver the best or better customer experience, says Digicel Nauru CEO Christopher Manaog.


Photo supplied Digicel Nauru  Caption: Digicel Nauru CEO Christopher Manaog.(centre) serves a customer on 'Customer Day'