An appetite for pacific products in New Zealand's food and beverage industry is fast on the rise.
Pacific Island Trade and Invest's Auckland commissioner says more distributors in the industry are jumping on board to form partnership deals with exporters from the region.
The organisation helps market developing businesses from Pacific Island forum member countries across international markets.
Michael Greenslade said industry partners are increasingly impressed with the unique organic products coming in from across the Pacific.
"What we're finding more and more is that the pacific product by and large, gets a premium in the New Zealand market because it comes in, it's different, they understand their value proposition," Mr Greenslade said.
"But underlying that, there is empathy particularly in the Auckland market towards pacific island goods."
Photo: Pacific Island Trade and Invest Pacific Island Trade and Invest's