The recent death of a teenager in a road accident in Rarotonga has prompted an online campaign to make helmets compulsory for motorcyclists in the Cook Islands.
The 'Cook Islands Helmets Saves Lives' group on Facebook generated about 1000 likes within a couple of days of being created.
One of the groups members, Sue Fletcher-Vea, says the group is upset with the tragedies that have been happening on the roads, especially those involving children.
She says they want to raise awareness and push for change because they don't want to see anymore injuries and deaths.
The group has written a letter to the Minister for Police, Teariki Heather, and other relevant authorities requesting for a meeting to discuss the issue.
In 2008, the government passed legislation to make helmet-wearing compulsory, but it was later defeated following public opposition.
According to the World Health Organisation, wearing a motorcycle helmet correctly can reduce the risk of death by almost 40 per cent and the risk of severe injury by over 70 per cent.