Speaking for the first time since Folau sparked a storm of controversy six weeks ago with the first of a series of divisive posts about gays, Cheika said anyone who disagreed with his religious beliefs - including homosexuals - should ignore them.
The code-hopping superstar has suffered widespread backlash for publicising his extreme views, with the Wallabies' major sponsor Qantas outraged and others including All Blacks halfback TJ Perenara pointing out Folau's profound influence on vulnerable youngsters.
Cheika, though, refused to be critical of the devout Christian when asked what would be his message to Folau if he was "a young gay rugby boy who's ever read Izzy's posts and wondering if he'd ever belong in rugby or in life".
"There's been a lot made of (this)," Cheika said on Fox Sports' Kick and Chase program.
"Self-esteem in people, no matter who they are, is extremely important - self belief, self esteem - and if that's something that you don't agree with, then you detach from that.
"That way it'll be, 'he's no longer my idol' if that's the case, if that effects (me) like that.
Cheika said the onus was also on parents to shield their children from potentially harmful posts, as they did from other teenage dangers.
"You've got to protect those kids from everything that's out there," he said.
"There's other things out there that you might not like and that's what it is.
"Us as parents, which I am, and as coaches, which I try to do with the lads (we have to protect them) because it happens all round.
"... Players are getting the same in return: nasty messages (on) social media.
"It's about trying to build that self belief in them so they're not effected by those things because we don't want people to be effected by stuff like that. That is 100 per cent clear."